Recently, several of our clients and friends have endured the pain of 'E-Mail Divorce.' They left their prior company and moved to a new one. One of the key issues in this transition was e-mail. It isn't pretty.
Your e-mail address is the principal means by which your friends, contacts and colleagues stay in touch. Unlike a twitter handle or Facebook/Linkedin presence, your professional e-mail address almost alway includes your company's domain name. What happens when you move? Where does the e-mail go?
Domain names have become 'property' are are fought over and negotiated about like children in a divorce. How, and if, your e-mail gets forwarded, the wording of the auto-responder and the status of the contents in your e-mail box are all subject to dispute.
In the case of one client, the status of e-mail was the subject of lengthy, expensive negotiation. In another, the acquiring company insisted on every employee converting to a new e-mail system - that didn't work! In another, messages sent to the former address were redirected to another employee for processing. How would you like someone else reading your e-mail? In an e-mail divorce, it is just one of the optons!
Our advice is to think long and hard about how the e-mail assets of your company are managed, protected and may be potentially divided in the event of a break up. The digital age may have brought change to much that we do, but it hasn't changed our desire to fight over valuable assets be they virtual or physical.
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